1. From Public Service to Public Participation: The Role of Audience Research
2. Public Broadcasting in Name Only: The Origins of Programming Paternalism
3. Divergent Approaches to Audience Research in the United States and Britain
4. Early Audience Measurement Services in Canada: Elliott-Haynes, ISL, and BBM
5. The E-H Ratings and the Missing CBC Audience: Origins of the Bureau of Audience Research
6. Organization and Development of CBC Research under Morrison, Laird, and Kiefl
7. The CBC and the Ratings Maze, 1954-1970: The Growth and Decline of Industry Competition
8. The CBC and the Ratings Maze, 1971-1993: From Personal Diaries to People Meters
9. Audience Power versus Public Needs: Five Arguments against Ratings
10. Towards More Meaningful Public Input: From the Schwerin Technique to Image Studies
11. Beyond the Ratings Mentality? The CBC Network Television Panels
12. Three Models of Audience Research and the Case of the CBC.
Includes bibliographical references (p. -255) and index.
080202811X (cased) :
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