**frontyard library**

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Record details:

Channels of influence : CBC audience research and the Canadian public / Ross A. Eaman. (1994)

Authors: Eaman, Ross Allan, 1945-
Publisher:Toronto ; London : University of Toronto Press,
Uniqueness:
  • There are 2 copies of this book in other libraries
  • and 2 copies of this specific edition.
Frontyard Notes:BFs Studio
Subjects:
Author:
  • Eaman, Ross Allan, 1945-
Content Types:
  • text
Carrier Types:
  • volume
Physical Description:
  • xiv, 264 p. ; 24 cm.
Contents:
  • 1. From Public Service to Public Participation: The Role of Audience Research
  • 2. Public Broadcasting in Name Only: The Origins of Programming Paternalism
  • 3. Divergent Approaches to Audience Research in the United States and Britain
  • 4. Early Audience Measurement Services in Canada: Elliott-Haynes, ISL, and BBM
  • 5. The E-H Ratings and the Missing CBC Audience: Origins of the Bureau of Audience Research
  • 6. Organization and Development of CBC Research under Morrison, Laird, and Kiefl
  • 7. The CBC and the Ratings Maze, 1954-1970: The Growth and Decline of Industry Competition
  • 8. The CBC and the Ratings Maze, 1971-1993: From Personal Diaries to People Meters
  • 9. Audience Power versus Public Needs: Five Arguments against Ratings
  • 10. Towards More Meaningful Public Input: From the Schwerin Technique to Image Studies
  • 11. Beyond the Ratings Mentality? The CBC Network Television Panels
  • 12. Three Models of Audience Research and the Case of the CBC.
  • More...
  • More...
Notes:
  • Includes bibliographical references (p. [227]-255) and index.
Language:
  • English
ISBN:
  • 080202811X (cased) :
  • 080202811X (bound)
  • 0802076882 (pbk.)
Dewey Number:
  • 384.54/‚Äč3
Libraries Australia ID:
  • 56821327
  • 56821327
  • 10822467
  • 10822467
Contributed by:
  • Libraries Australia

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